The most surprising insights often surface when you listen for the unexpected.
I'm driven by an endless curiosity about how people think, decide, and interact with technology. Rooted in experimental psychology, behavioral economics, and data science, I turn "messy" behavioral signals into crisp, actionable insights that help product teams ship experiences users love.
At Advisor360°, Harvard Business School, and UCL, I've built research programs that reveal not just what users do, but why. Whether I'm mapping end-to-end journeys, designing large-scale experiments, or building real-time dashboards, I blend empirical rigor with human empathy to translate complex findings into clear product strategy.
My toolkit spans quantitative research, predictive modeling, and interactive analytics. By fusing cognitive science with computational methods, I help teams cut through noise, challenge assumptions, and make data-informed decisions that move the metrics that matter.
Quantitative Researcher / Data Analyst (UX/ML)
Led quantitative UX research, integrating CRM/GA data, applying ML to optimize financial tools and feedback analysis, and mapping user value to drive data-informed product decisions.
Research Associate (Arthur Rock Center for Entrepreneurship)
Piloted research on startup performance metrics using survey data (Crunchbase, PitchBook), developing insights that informed revitalized engagement strategies and survey design.
Research Associate (Organizational Psychology and Risky Decision Making)
Pioneered organizational risk perception studies, deployed innovative experimental techniques, and collaborated with industry leaders to uncover key insights into decision-making.
Research Assistant (Experimental Psychology)
Headed research on cognitive assessment and neuropsychological testing, designing experimental protocols to investigate the behavioral consequences of dopamine medication on cognitive flexibility in Parkinson's Disease patients.
Master of Science in Cognitive and Decision Sciences
MSc Grade: 3.8 USA GPA Advanced Student Academic Representative (StAR)
Bachelor of Science (Hons) in Psychology
BSc Grade: First Class Honors; 4.0 USA GPA First Class Representative
Online Learning Facilitator for Prof. Brian Hall's module, Behavioral Approaches to Decision-Making
Collaborated with HBS faculty to streamline course delivery for 20 PhD students and led the effective adoption of Zoom and other remote learning tools, preserving classroom engagement during distance learning.
Project Coordinator for UCL's Institute of Cognitive Neuroscience Pocket Smile Residency
Directed a team of 10 Masters students in a novel cognitive intervention study, achieving record-breaking engagement rates while conducting rigorous regression analysis to correlate intervention data with established neuroimaging findings.
Scripting, data analysis, ML prototypes
Relational queries, schema design, ETL
Scientific computing, prototyping
High-performance apps, embedded systems